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Insights

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  • Relationships KPIs: How to Track and Measure Human Connection
    Discover 5 Relationship KPIs that measure trust, connection, and loyalty—real metrics for human-centered businesses built on referrals and resonance.
    Date: 05/22/2025 Category: Newsletters
  • About Kia's Over-The-Hustle Emails
    Step away from the hustle of life, reconnect and remember what joy feels like.
    Date: 03/21/2025 Category: General
  • My Open Tabs
    A special, year-end message to give you a peek into the things I'm loving, learning, and doing to carry us into 2025.
    Date: 12/26/2024 Category: Brand Development | Newsletters
  • Ideas and Inspiration for Writing Content for Your Newsletter
    Be alert to things you can write about: an experience, idea, a news event, a tip, or education. Below are the types of content to include in your newsletter.
    Date: 05/29/2024 Category: General
  • Top Tips for Producing Content for Your Newsletter and Getting It Mailed
    Sending a newsletter every month can feel like a Herculean effort. It takes time to create content. And it takes money to get the newsletter produced and mailed.
    Date: 01/11/2024 Category: Newsletters
  • Broken Windows, Broken Business
    Small problems in customer service, employee attitudes, brand, or quality can significantly impact the perception of customers, erode trust, and impact sales. 
    Date: 11/08/2023 Category: Books and Guides
  • How a Workers' Compensation Attorney Put Personality in Her Practice
    One of best ways to establish a personal brand and uniqueness in your business or practice is with a print newsletter.
    Date: 11/01/2023 Category: Newsletters | Brand Development
  • Attorney Advertorials 101
    An advertorial is a type of advertising that’s presented in an editorial format. It is meant to be informative and educational rather than just promotional.
    Date: 08/28/2023 Category: Powerzine™
  • What Happens When an Attorney Marketing Rock Star Gets Bored of Marketing
    Read the story of an attorney who completed the Brand Discovery Process to reposition his law firm and improve his marketing message.
    Date: 07/31/2023 Category: Brand Development
  • Clever Marketing
    A good marketing message communicates the outcomes your market wants, the problem they’re trying to solve.
    Date: 06/15/2023 Category: Brand Development
  • A "Quickie" Crash Course in Business World-Building by Ben Settle
    Email Marketing Expert, Ben Settle, explains the concept of World-Building.
    Date: 08/11/2022 Category: Brand Development | Books and Guides
  • 4 Book Design Principles That Can Destroy Your Marketing Message if Not Executed Correctly
    If you’re thinking about publishing a book, make sure you know the ways it could easily be sabotaged by poor design, and how to avoid them.
    Date: 10/25/2021 Category: Books and Guides | Brand Development
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