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What a Soda Can Allegory Teaches About the Number One Mistake in RebrandingIt’s story time, boys and girls.
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The Key to Optimizing Your Marketing if You Don’t Know Where to StartFocus on what you’re good at.
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The Secret Power of PositioningHow one key marketing element holds the power to drastically change how your market looks at you.
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What My Demon-Possessed Washing Machine Taught Me About Panic-ManagementSometimes life throws you lemons, other times it floods your basement.
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Dealing with the Undercurrent of Overwhelm You FeelEveryone’s felt it — you get loads of new information and ideas, now you don’t know where to start.
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5 Easy Steps to Achieve Work-Life BalanceSpoiler alert: You can’t. Achieving work-life balance is a load of BS. Don’t read this article if you’re actually looking for the steps to achieve it.
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How 100+ Failed Job Applications Showed Me the New Lows in Human EffortThe bar is getting lower and lower to qualify as “average” these days. That makes it easier and easier to be above average — as long as you stay alert.
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Life is Just a Big Marketing CampaignI’m about to summarize everything all your fancy marketing books have to say into one analogy.
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The Three Key Principles to Attract the Audience you Want (and Repel the Rest)Attracting an audience is easier said than done, but these 3 key marketing principles will help you enhance your market by narrowing it to a group that will actually listen to what you have to say — and get rid of the ones who won’t.
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The Art of Pissing Off your ClientsSometimes, pissing people off is the only way you really get anything done, even if you look like an idiot in the process.
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Why You Need to Start Understanding the Difference Between Marketing and SellingOne just makes you popular — while the other actually makes you money.
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Three Ways to Make Your Audience Actually Buy the Stuff You SellSo you’ve attracted your potential clients — now you need to figure out how to sell them something they‘ll want to buy.
