How the Zine Newsletter Program Makes Producing a Stunning and Effective Newsletter Do-Able, Affordable, and Consistent
The Zine Newsletter Program was developed to implement direct response marketing strategies and eliminate common pitfalls and speed bumps that derail marketing efforts.
Zine Newsletter clients receive expert management of the entire process PLUS coaching and consultation to help them grow as a marketer and entrepreneur.
Six Issues Instead of Twelve
We plan for SIX issues of a 4-page newsletter. We’ve found that six issues a year (every other month) is just as effective as 12 issues a year, and less prone to burn-out and scheduling challenges. Plus, it essentially cuts costs in half.
Is it a month of fires to put out? Family emergency? Are cases and clients overflowing reducing capacity? A Postcard Newsletter keeps the rhythm of a nurture marketing effort without extra work. It’s a postcard that acts like a newsletter. The Zine Marketing Team creates the postcard using repurposed content and our client’s best offer and call-to-action. It acts as an effective stand-in for any issue or a compliment to the full newsletter on off-months.
The first issue is a special evergreen edition with strategic content. It can be used in place of a practice brochure, as part of a Shock & Awe package, welcome kit, or a give-away at events and speaking engagements.
Mailing List Scrubbed
We run your mailing list through the US Postal Service CASS and NCOA data processing to update addresses, correct errors, and remove duplicates. We then mail out a low cost test campaign to further scrub your list.
Content Guidelines and Topic Ideas
It is common to struggle with what kind of content to create or how much to write. A detailed Content Guideline provides over 20 different topic ideas, word counts, plus a visual template.
Newsletter clients receive exclusive access to the Zine Article Repository (the Repoz) to choose quality content and articles to include in their newsletters. These will be relevant and interestingly written in the fun, engaging style that we love so much. Select from a treasure trove of articles, images, recipes, puzzles from our article repository that you can add as-is, or customize to fit your style and message.
Advisory and Consultation
We partner with our clients to create the best newsletter possible. This includes providing guidance on content, engagement, offers, mailing, list building, postage, and more.
Marketing Strategy Review
Every issue reviewed by our marketing team to ensure sound marketing principles are incorporated for generating leads, referrals, and cases.
Quarterly Strategy Call
Periodic calls with Zine marketing experts to review and optimize the overall newsletter marketing to improve results.
We understand the challenges of getting a newsletter done along side all of the other work you have to do. We will support your workflow to maximize your time and efficiency. This includes a 12-month planning calendar to help you set aside time for ideas and writing, friendly email reminders on due dates, checklists to ensure your content is on point, and weekly or bi-weekly check-ins on demand.
Beautiful Custom Design and Professional Layout
We always hear how it’s all about the content. But people are still severely influenced by beauty. Our professional designers make sure every newsletter is a show-stopper in your readers’ mailboxes. The final product is a beautiful 4-page layout that matches our client's brand style and tone, including images and graphics.
All-in-One Printing and Mailing
We take care of the printing and mailing to streamline the process and ensure the results meet our high quality standards.
25 copies mailed to your office at no charge.
60-Minute Brand Discovery Call*
We will review and identify your target market, your ideal client, your offers, your brand look and tone, and more to tighten your marketing message for compelling, purpose-driven newsletter.
Online Format for Emailing*
An html formatted file for use in email apps with links to a 3D readable version of the newsletter.
Foreign Language Newsletter*
An exact replica of the English version of the newsletter translated to Spanish, which also includes an online format for emailing the newsletter.
* Optional, additional cost