How the Zine Newsletter Program for GLM Makes Producing a Stunning and Effective Newsletter Do-Able, Affordable, and Consistent
The Zine Newsletter Program was developed to help attorneys implement GLM marketing strategies while avoiding the common pitfalls and speed bumps that often derails their efforts.
Six Issues Instead of Twelve
We plan for SIX issues of a 4-page newsletter. We’ve found that six issues a year (every other month) is just as effective as 12 issues a year, and less prone to burn-out and scheduling challengess. Plus, it essentially cuts your costs in half.
Are you having a month of fires? Family needs? Or cases and clients are overflowing and you need to create capacity? A Postcard Newsletter keeps the rhythm of your nurture marketing without your involvement. It’s a postcard that acts like a newsletter. The Zine Marketing Team creates the postcard using repurposed content and your best offer and call-to-actin. It is a perfect as stand-in for any issue or to compliment your newsletter on off-months.
Your first issue is a special evergreen edition with strategic content. It can be used in place of a practice brochure, as part of your Shock & Awe package, welcome kit, or a give-away at events and speaking engagements.
Content Guidelines and Topic Ideas
If you're not sure what kind of content to create or how much, a detailed Content Guideline provides over 20 different topic ideas, word counts, and a visual template.
Planning Calendar & Calendar Reminders
You get a clear timeline for every issue with a 12 month planning calendar to help you set aside time for ideas and writing. We also give you a calendar file you can upload to your iCal, Google Calendar, or Outlook to send you reminders and let others know not to busy-up your schedule on the days your are scheduled to think and write.
You have access to the Zine Article Repository (the Repoz) where you can choose quality content and articles to include in your newsletters. These will be relevant and interesting written in the fun, engaging style that we love so much. Select from a treasure trove of articles, images, recipes, puzzles from our article repository that you can add as-is, or customize to fit your style and message.
Feedback and Consultation on Content
We don’t just throw you out to the wolves to figure it out. Weknow what it takes to create the best newsletter possible. This includes giving you guidance on content, engagement, offers, mailing, list building, postage, and more. Plus we give you a big list of potential topics and ideas to inspire you and help you create content.
Marketing Strategy Review
Every issue reviewed by our marketing team to ensure sound marketing principles are incorporated for generating leads, referrals, and cases.
BONUS: Quarterly Strategy Review
GLM Members receive periodic calls with the Zine marketing experts to review and optimize the overall newsletter marketing
Beautiful Custom Design and Professional Layout
We yammer on about content. But people are still severely influenced by beauty. And, as a design agency, we make sure your newsletter is a beautiful show-stopper in your readers’ mailboxes. You receive a 4-page layout matching brand style and tone, including images and graphics
Online Format for Emailing
An html formatted file for use in email apps with links to a 3D readable version of the newsletter.
25 copies mailed to your office at no charge.
Foreign Language Newsletter
An exact replica of the English version of the newsletter translated to Spanish, which also includes an online format for emailing the newsletter to your list