A Crash Course in Branding

As an entrepreneur and business builder, you probably have some kind of business brand: your logo, your business card, your website, your advertising. But your brand is more than your logo, or your website, or even your products and services.

Your brand is how the market perceives you. The primary way your brand is established is in the message that you “broadcast” to your market. This message is communicated in all of your marketing and advertising, and also the customer experience when they are doing business with you.

Your Brand Encompasses All These Things

Your Market Position 

what you do and who you do it for 

Your Value Proposition

the problem you solve and the results you achieve 

Your Unique Selling Proposition

how you do it and what makes it different

Your Style

the manner in which you operate and communicate with your market

Your Purpose, Mission, and Values 

why you do what you do 

Fonts, Colors, and Style 

your visual presentation

In essence, your brand is your business’s personality. To humanize it, it is how your business walks, talks, dresses, thinks, and goes about doing business.

The 4-Hour Roadmap to Brand Discovery is a self paced worksheet that walks you through the questions you need to ask to unlock what truly sets you apart.

You can request it free below. 

Complete the Form Below