A Crash Course in Branding
As an entrepreneurial attorney, you likely have some kind of business brand: your logo, your business card, your website, your advertising.
But your brand is more than your logo or your website, or even your services.
Your brand is how the market perceives you.
The primary way your brand is established is in how you articulate, package and deliver what you do. This message is communicated in your marketing and advertising, and also in the prospect and client experience when they are engaging with you.
Your Brand Encompasses All These Things
Your Market Position
what you do and who you do it for
Your Value Proposition
the problem you solve and the results you achieve
Your Unique Selling Proposition
how you do it and what makes it different
Your Style
the manner in which you operate and communicate with your market
Your Purpose, Mission, and Values
why you do what you do
Fonts, Colors, and Style
your visual presentation
The challenge for lawyers is that legal services are a commodity. Without a unique brand, they sound like everyone else.
Your brand is the law firm's personality. To humanize it, it is how your practice walks, talks, dresses, thinks, and goes about doing business.
The 4-Hour Brand Discovery Roadmap for Lawyers
A valuable self-paced worksheet that walks you through the questions you need to ask to unlock what truly sets you apart.
Request it below free...
For a limited time: If you spend the 4 hours and complete at least 75% of the worksheet, you will receive a complimentary 45 minute consultation with Kia Arian to review your responses and give you additional insight.