There is no problem a great sales letter can't solve.
(so says the late, great Gary Halbert).
If you’ve mostly relied on postcards, email, and online advertising, you’re missing out on a not-so-secret weapon for getting your message out and converting prospects to paying clients.
THE POWER OF A GREAT SALES LETTER IS COMPOUNDED WHEN COUPLED WITH GREAT DESIGN
(SO SAYS THE STILL LIVING KIA ARIAN)
We love beautiful design, but for sales letters, good design doesn’t mean pretty graphics. It means the design doesn’t interfere with the message and distract the reader.
It also means the reader doesn’t struggle to read the letter, miss important points, or get confused about what action he has to take.
There’s a lot that goes into design. If we tried to explain it to you, your eyes would glaze over.
Just know that this is where it pays to work with a design agency who understands direct response marketing.
But, if you must know, get our book, Five Ways Your Design Can Be More Seductive.
As an entrepreneur, you should be focusing on other things, like running a business and having a life once in a while. Do you really want to spend your time figuring out the best font, how big to make the headline, and how to bring attention to the CTA?
Unless you love that sort of thing, then the answer is no. Our sales letter package takes care of those details while preserving the brilliant marketing behind it (in some cases making it better).
And since you and I both know sending a sales letter is rarely a one-and-done deal, our sales letter package includes follow-up pieces and help with execution.
It’s easy to screw this part up, or worse, pay too much for it because you’re busy doing better things than figuring out the printing and mailing industry.
You also get a landing page design so catching responses isn’t neglected. So many people fail here, and blame it on the marketing piece when it’s really their response mechanisms that are failing. Do not be one of those people.
There are a lot of moving parts to an effective sales letter campaign. If you’re ready to brave it, you’ve got the soul of the true entrepreneur.
What You Get
- Two-page sales letter (including copywriting and design)
- Two follow-up postcards (or 1-page letter) (including copywriting and design)
- Landing page development to capture responses (so many people fail here and blame it on the marketing piece when it’s really their response mechanisms that are failing. Don’t be one of those people.)
- Help with compiling mailing lists and executing each campaign (It’s easy to screw this part up, or worse, pay too much for it because you’re busy doing better things than figuring out the printing and mailing industry.)
If this package sounds like the answer to your prayers, contact us to see if we’re the right fit for you. We’ll review your needs, answer your questions, and determine if we can help you. We can customize any package, but you’ll need a budget of at least $3000 to start.