What’s Your Story?

A few weeks ago, I was having dinner with one of my very good and very smart friends. She is an information marketer, and teaches people how to package their expertise into a product and sell it.

I commented that there are so many “product launch” consultants and gurus out there, and though she agreed, what she said next was simple, and profound.

She said there is only one of you, and no one else can teach it like you do. No one else has the insight that you gained from your experience. In other words, no one else has your story.

When working with clients on their marketing campaigns, I coach them on how they can build their story into their marketing message. This is especially important for my attorney clients.

For example, how can you differentiate your advertising from the hundreds of others who are offering the same legal services? Since your advertising is essentially your “message,” then you can differentiate your message in the same way—by sharing your story.

In his book, “All Marketers Are Liars,” Seth Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Here’s the great thing

You don’t have to be a marketer, or a business owner, or entrepreneur to have advertising and a message worth sharing.  Working professionals have a message. College students have a message. Stay at home moms have a message. Even school children have a message.

Your story is worth telling. YOU might think it’s dull and boring, but our stories are what draws us together as a people and as a society.

If you can make a decision to ignore the naysayers and fears of criticism and rejection, you can focus on that message, put it in writing, and share it with the world. With the myriad self-publishing and digital resources available to you, it’s much easier than ever to do so.

If you’re one of the few that will make that decision, then start with collecting your thoughts and ideas on a topic that is important to you. Wrap your story around it (it should naturally emerge if the topic is truly important to you), and start writing your book.

Tell me about it when you do it. I’ll review it and give you my feedback, no payment necessary.

Category: Uncategorized

Six Daring Tips to Create a Stunning Newsletter That Gets Results

Six Daring Tips to Create a Stunning Newsletter That Gets Results

  Disclosure: We’re not a newsletter farm. We don’t mass produce newsletters for hundreds of people and corral them out the door every month. But we do design and produce several newsletters, and because we cater to the few, the proud, and the purposeful, those newsletters are pretty fabulous to read and gorgeous to look […]

An Interview with an SOB

An Interview with an SOB

  Listen to the Spunky Old Broad–Dr. Gayle Carson–interview Kia on her Women in Business show. Dr. Gayle Carson is an internationally known entrepreneur and consultant. Even at a young age she knew she was born to coach entrepreneurs. With a “silver lining mentality” she has built her company from 0 to 7 offices, travels globally as an international […]

The Un-Glamourous Life

The Un-Glamourous Life

Do you remember the second Indiana Jones movie “Indiana Jones and The Last Crusade”? Indy is in a race against the evil Nazi’s to find the cup of Christ, the Holy Grail, which is said to give eternal life to whoever drinks from it. When both Indy and the Nazi’s are in the cave that is full of “false” cups, […]