Our Marketing Philosophy


In this busy marketplace where consumers are bombarded with thousands of messages everyday, you must find a way to stand apart from the rest.


By making a direct, personal connection with them.

And we believe this is best done through consistently and correctly applied direct-response marketing principles.

There are two aspects to making a connection with your market 

One is creating a powerful marketing message that starts with an irresistible offer.

Free offers tend to be the most irresistible kind. That’s right, give them something first before you ask them to give you money.

This is the idea behind education-based marketing. Instead of marketing your services or your products, you market free information designed to help them and educate them to become better consumers.

Once they request your free information (this is the core of direct-response advertising), you instantly become a welcomed guest instead of an unwanted pest, and your marketing messages no longer fall on deaf ears.

Two is weaving a compelling story in your marketing message that touches their emotions.

This is typically done with what we call “pain points.” What is your prospects biggest fear, pain, discomfort in doing business with companies like you? You need to talk about these things so they know you “get it” and come to the conclusion that you are best qualified to meet their need and avoid the pain and discomfort they fear so much.

Another way to get your message read and touch their emotions is by sharing your story. Be personal. Put a face to your business. Be willing to be authentic and transparent and suddenly, you become much more interesting and different.

Creating an effective marketing message requires you to dare to be different and do the opposite of what your competitors are doing. 

It also requires that the people who are in charge of creating your marketing understand direct-response advertising. (Here’s a fun article about that).

We have a more intense aversion to a poor marketing message than we do to poor design. That is why we will always take the time to help you not just with a stunning design, but also to create a powerful message that can be used over and over again in all of your print marketing efforts.

But don’t take our word for it:

Greg JimenoI worked with Kia on developing an ad with a very short deadline. Kia was a terrific asset in brainstorming ideas and providing the kind of input necessary to create an ad that was different from our competitors. Kia took what was a vague idea and turned in into a stunning ad that far exceeded my expectations. Thank you so much for your great work and I look forward to working with you again in the future.

Greg Jimeno, Jimeno & Gray, PA
Glen Burnie, MD


Happy Marketing to You,

Kia Arian



Kia Arian and the Zine Design Team


Helpful Links

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Category: Marketing

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