Selecting a Content Style helps you quickly and easily produce content your audience enjoys.
Below you will find three content styles with examples: Thought Leader, Expressive Leader, Motivational Leader. The goal is to make it fun and easy to produce a newsletter and connect with readers.
Thought Leader
This approach provides highly informative or educational content that requires ample space for text. It is typically targeted to a professional audience, or readers with a higher education level. It connects to their desire for learning, reasoning, and logic.
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Expressive Leader
This approach uses a blend of professional information and fun, personal content. The audience can be professional or casual readers. It is a hybrid of Thought Leader and Motivational Leader. This flexible style connects to the reader’s desire for learning as well as emotional stimulation.
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Motivational Leader
This approach uses short, easy-to-digest snippets of content. The articles are more inspirational and personal than educational. This style appeals mostly to your readers’ desire for entertainment and emotional stimulation.
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