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Insights

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  • Broken Windows, Broken Business
    Small problems in customer service, employee attitudes, brand, or quality can significantly impact the perception of customers, erode trust, and impact sales. 
  • A "Quickie" Crash Course in Business World-Building by Ben Settle
    Email Marketing Expert, Ben Settle, explains the concept of World-Building.
  • 4 Book Design Principles That Can Destroy Your Marketing Message if Not Executed Correctly
    If you’re thinking about publishing a book, make sure you know the ways it could easily be sabotaged by poor design, and how to avoid them.
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